Wake-Up!

Wake Up is a national campaign in the Maldives aimed at preventing drug abuse and promoting recovery from drug addiction. As you read this, drug abuse is increasing in the Maldives Children as young as 9 and even 7 are starting to experiment with dangerous drugs The most popular drug in the Maldives — heroin — or brown sugar — is one of the most highly addictive and destructive drugs in the world. Drug addiction can happen to anyone, regardless of age, gender, economic status, or the family they belong to Every family is affected by drugs, either directly or indirectly — therefore it is in the interest of each and every one of us to take action. We are a small community and when one of us suffers, we all end up suffering. Wake Up is spearheaded by the National Narcotics Control Bureau (NNCB), the NGO Journey, and UNICEF and sponsored by Dhiraagu. The concepts behind the Wake Up campaign were conceived by a group of 20 Maldivian youth aged between 15 — 22 years old. Each and every Maldivian is invited to be part of the solution to the drug problem — to get informed, to understand, to listen, and to reach out.